SO WHO HAS DONE A "TUTORIAL" TUTORIAL???

*Said really fast like disclaimers on radio commercials*

Disclaimer: Any resemblance to any known YOU TUBE (rs) is purely coincidental & criticism does not depict any single description of any 1 (one) account on You Tube or their affiliates i.e the following is solely opinion based ranting of an Internet addict who has OCD on so many levels that this disclaimer had to be included to protect the rights of the innocent & those who may be offended by said criticisms. 

What is really happening??? What has become of pride??? Has shame cashed out its 401k & gone to retire??? Why is there, seemingly - no reference point for what's appropriate & what isn't???

WHAT THE HECK AM I TALKING ABOUT???

I know I'm not the only one who has noticed that things have gone awry in many areas of society - but gee wiz WHAT IS GOING ON OVER THERE ON YOU TUBE WITH THE MAKEUP TUTORIALS???

You have seen some of the same things I have? Right? I won't go into any specifics about makeup technique, but haven't some of you wondered why _______ has sssoooooooooooooo many hits when:

1)  They don't seem to be very well versed at all in the subject they are offering instruction about. <<< WHY DOES ANYONE LISTEN TO THESE TYPES?

2)  They lead off their video with disclaimers & requests to be excused for this&that because this is wrong or that is bad so please forgive me. Excuses out of the gate?! <<< WHY NOT WORK OUT THE KINKS, THEN FILM THE VIDEO?

3)  The purpose of the video is to show HOW TO do something yet strikingly - they seem to be showing WHAT NOT TO DO in this particular instance. <<< WHO TOLD THEM THEY SHOULD ATTEMPT TO EDUCATE OTHERS? WHERE IS THE INDUSTRY STANDARD THAT THEY HAVE REFERENCED TO SUPPORT THEIR METHODS?

4)  They have elected to film their video in an environment with so many noise distractions that you can't even pay attention to what they are saying. <<< WHY IS THIS SO COMMON? WHERE IS THE MODEL FOR THIS?

5)  The background looks like a tornado has gone through the room! It's such a mess back there, you'd think Neicy Nash is going to walk up any second! <<< WHY WOULD IT BE OK TO REPRESENT YOURSELF THIS WAY?

6)  Pajamas, treadmill as a coat rack, underwear, vacuum cleaner, stove, refrigerator, washer/dryer, iron/board, stacks of unfolded (even folded) laundry, recent CostCo haul (toilet paper, case of Top Ramen, paper towel, cereal, cleaning products, snacks) & many other household items DO NOT DOUBLE AS PROPS IN THE BACKGROUND OF A MAKEUP TUTORIAL VIDEO! <<< WHERE IS YOUR DIGNITY?

7)  An obviously wrinkled & not so new or clean looking bed-sheet draped over two broken halogen lamps is NOT - in any way, a desirable backdrop. <<< HOW COULD THIS POSSIBLY  BE ACCEPTABLE STAGING?

 (portable staging idea I've been tossing around)

8)  Peeling wallpaper, crooked towel rack, moldy shower curtain, a general need for the total bathroom scrub down...& etc...<<< SO WHY HAS ONE CHOSEN THIS, A GLARINGLY FILTHY BATHROOM AS "PRODUCTION SET" TO BE A SIGNATURE OF THEIR YOU TUBE PRESENCE?

9)  Dozens of videos/thousands upon thousands of views later & still no attempt to improve your overall image/presentation. Still mispronouncing company & product names. <<< SHOULDN'T HOBBYISTS, ENTHUSIASTS & MUAs BE HELD TO SOME STANDARD OF RESPECT FOR THE COLLEAGUES, COMPANIES & PRODUCTS THEY CRITIQUE/PROMOTE/REPRESENT?

10) Last, but hardly least...the wretched multi-tasking of engaging their YT audience & interacting with their kids, significant others, neighbors, other people, things & situations going on in the background. <<< HOW IN THE WORLD COULD ANYONE RATIONALIZE THAT THIS IS ACCEPTABLE TO A POTENTIALLY GLOBAL AUDIENCE?

...so the question remains... WHO HAS DONE A "TUTORIAL" TUTORIAL??? Where are the videos by You Tube gurus who are simply promoting and giving instruction on "THE ART" of producing a well made, thought out & polished tutorial no matter the subject?

It is by no means every beauty guru on YT that has caused me to cite the examples above - but you must agree that we see ENTIRELY TOO MANY vids that could be used as references for WHAT NOT TO DO when making them.  I am amazed as to how many violators are on equal footing & above those who might be considered "cream of the crop in quality" relative to viral video success's bottom line - VIEWS! How few of those very views are gawkers just wanting to see a train wreck? Either way, those views represent potential influence & many companies look at that as a way to reach potential cu$tomer$.

As a makeup artist, most of the accounts that I subscribe to have something to do with makeup, beauty, cosmetics & all things related.  I have been paying a good amount of attention to how I would like to increase my presence on You Tube & will not make another move towards it without careful consideration & planning.  Regard for aesthetic standards of many industries comes into play: TV/video production, lighting, set design, cinematography, script writing, speech & personality.

Lighting

I only hope to be able to produce video content that will engage my audience, help my brand as well as elevating the collective reputation of MUAs & beauty hobbyists/enthusiasts on the Internet via You Tube.

So, again - here I am crying out to my fellow lovers of the makeup industry to take it up a notch. This time on You Tube. We should ALL care to REPRESENT OURSELVES most positively...I wish for more of us to be prouder ambassadors of our personal & collaborative message...

BEAUTY

...then again, I have to admit that there is BEAUTY in the sheer freedom that ANYONE & EVERYONE has the right to produce the video of their capabilities & broadcast it to the world...

...but you know me - I JUST HAD TO SAY SOMETHING!!! :-)

Sincerely,
Jennifer James | Makeup Artist

...and your friendly, neighborhood SELF APPOINTED POLICE OF ALL THINGS I DECIDE NEED JUSTICE!

Related blogs & websites:

SKYPE Beauty Sessions
SKYPE Beauty (for Mary Kay, AVON & Artistry)
YOU TUBE
Chic TV
STYLE
Sam Fine Beauty
New York Magazine
JenJamesBeautyTV
Jennifer James Beauty on TWITTER
Jennifer James Beauty on FACEBOOK
Jennifer James Beauty's WEBSITE

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JENNIFER JAMES BEAUTY Makeup Class Descriptions (Requested Information)

BOOKING NOW FOR 2014

•Private Lessons•
Fashion Make Up for Runway & Print 

This 5-Hour course will explore the techniques, execution & product selection necessary to achieve industry trend, classic & standard make up looks applicable to many fashion media. These exercises will emphasize the importance of skin preparation, perfecting of the complexion, knowledge of sculpting (contour/highlight), precision eye, cheek & lip effects - which are all conducive to a beautiful fashion look.  We will also focus on the use of different textures in cosmetic color products (matte, satin, shimmer, creamy, sheer, opague etc) to achieve the desired result within the direction of the designer's/creative director's/stylist'/photographer's vision. Attendees are asked to bring their collections, kits, brushes & a model for this intensive environment where the artists will be able to apply specific methods like brush techniques in practice.

_5 hours one 30 minute lunch break & two 10-minute breaks. Class materials provided by Jennifer James Beauty & include: JJB F_MU Workbook, 1 Professional Brush Set/Make Up Kit, value $75

*Upon cancellation, cost of course is 50% refundable minus a $34 processing fee.
TOTAL COST: $495.00 Deposit: $200.00

Prom, Bridal & Red Carpet Beauty

This 5-Hour course will explore techniques, execution & product application necessary to achieve beauty make up looks for all special occasions. Artists will be more able to provide better than satisfactory results through careful evaluation of the client's needs & desires.  The session will be a hands-on exploration into wearable, real world, gorgeous make up that is focused on enhancing the individual. The make up applications that will be covered will hone the artists' skill set, allowing the artists to expand their client base exponentially...prom & bridal seasons are just weeks away!  Our

concentration will be towards beautiful, glowing skin, attention to exquisite brow shaping & enhancement - and of course very glamorous eye, cheek & lip looks. They range from very soft to intense; the use of different make up formulas/textures/colors & the application of lashes are featured. The techniques applied to this medium are basic, yet we will go beyond that with exceptional artistry & customer service. Here, our goal is clean, beautiful make up. Attendees are asked to bring their collections, kits, brushes & a model for this intensive environment where the artists will be able to apply these specifics for this very specialized client.

_5 hours includes one 30 minute lunch break & two 10-minute breaks.Class materials provided by Jennifer James Beauty & include: JJB P_B_R Workbook, 1 Professional Brush Set/Make Up Kit, value $75 

*Upon cancellation, cost of course is 50% refundable minus a $34 processing fee.
TOTAL COST: $495.00 Deposit: $200.00

Brow Boot Camp

This 4-Hour session is for the Make Up Artist who wishes to greatly improve their abilities with brow grooming, shaping & achieving different brow looks/enhancements with color. Brow Boot Camp will strongly focus on enhancing individual features, correcting over-groomed brows, precision application of brow waxes/powders/pencils/gels. This segment assures that the artist brilliantly executes beautiful eye brow looks for every segment of the industry; whether it be consumer, bridal, HD TV, or fashion/editorial. Attendees are asked to bring their collections, kits, brushes & a model for this intensive environment where the artists will be able to apply specifics concerning brows in practice.

_4 hours includes one 30 minute lunch break & one 10-minute break. Class materials provided by Jennifer James Beauty & include: JJB Brow_ Workbook 

*Upon cancellation, cost of course is 50% refundable minus a $34 processing fee.
TOTAL COST: $350.00 Deposit: $150.00

I WANT MY EYES LIKE THAT!

This session is for anyone who desires to learn the tricks & techniques necessary to create beautiful eye shadow combinations including everyday looks, glamorous  looks & the looks worn by your favorite celebrity! You will learn how to accentuate your eye shape, enhance eye color & to make the best of your brows. We will also cover basics like skin care, choosing the right foundation, how to best apply lashes & correcting/camouflaging flaws.  Additional attention will be given to lip liner / lipstick / lip gloss looks for every occasion. Attendees are asked to bring their collections, kits, brushes. Class materials provided by Jennifer James Beauty & include: JJB I_Workbook, 1 Brush Set & Make Up Kit, value $45 

*Upon cancellation, cost of course is 50% refundable minus a $34 processing fee.
TOTAL COST: $155.00 Deposit: $75.00

Airbrush Perfection

This 5-Hour course will explore the critical aspects of Airbrush Makeup for the beauty segment. We will cover different application techniques employed specifically by the airbrush makeup medium. These exercises will emphasize the importance of skin preparation, perfecting of the complexion, knowledge of sculpting (contour/highlight), precision eye,  and cheek  techniques - all of which can be achieved with airbrush. We will also focus on the use of different textures in cosmetics color lines (matte, satin, shimmer,  sheer, etc) to achieve the desired result whether for a consumer, television talent or photography. Attendees are asked to bring their collections, kits, airbrushes & a  model for this intensive environment where the artists will be able to enhance their skill-set specific to the airbrush medium.

_5 hours includes one 30 minute lunch break & two 10-minute breaks.Class materials provided by Jennifer James Beauty & include:AB_MU Workbook, AB Accessory Kit, value $35

*Upon cancellation, cost of course is 75% refundable minus a $28 processing fee.
TOTAL COST: $495.00 Deposit: $200.00

All classes available via SKYPE. (reduced rate)

For inquiries about classes in your city, please send correspondence to jenjamesbeauty@gmail.com.

"iFABBO Endorsed" by Pumps & Gloss.com!

http://www.jenniferjames-beauty.com/classes

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∯ Makeup School......ROAD TRIP!!!!!

★  For anyone saving or have funds to put towards education - what about this? Get an education buddy & team up to split some of the travel/lodging costs. Have a look at the hands-on master class lists at makeup industry main events IMATS, http://www.IMATSshow.com & The Makeup Show, http.www.TheMakeupShow.com. Add up the cost of a flight, hotel, auto rental, show ticket fees, & actual cost for each master class. These classes are the best because you are receiving hands-on instruction from WORKING TOP INDUSTRY PROS who are covering so many different aspects of the MUA career & artistry.

★ It may turn out to be a really good deal based on the fact that you know you would be receiving comprehensive tutelage from people who are or have been where you want to go. It could provide you with the experience of learning up close & personal; add up 2-3 of these dedicated trips a year & in a few years - You have gotten a wealth of priceless schooling.

 *Photo: Fashion Makeup for Runway & Print Class from Jennifer James Beauty.

★ You have also had opportunities to network with important industry people who got a chance to evaluate you & your commitment - you never know what they may be able to do for your career if you make a lasting impression. Events like those can really make a difference & so can trips to NYC for The Powder Group's ongoing classes which are VERY REASONABLE. http://www.ThePowderGroup.com/

★ There is also Elevate Artists at Studio 400 http://www.ElevateArtists.com/ in DC that features master classes from people like Lottie Stannard http://www.LotStar.com/ (Keying many shows for Fashion Week) & TV & editorial powerhouse Kat Aragon http://www.dripbook.com/kataragon/splash/ - also at very reasonable prices like $150-$400 per. If you like & have the freedom to travel - something to think about in case you don't settle on an extended program at an accredited makeup school.

These are just a fraction of the places & people teaching classes around the nation whether available through organizations or individual artists. (See Below) You can do Internet searches to find their offerings or click on their names to go right to their websites.

Thank you friend & colleague Frances Williams
http://mybeautyrevealed.blogspot.com/
http://www.Twitter.com/RevealingBeaute

for this list: 

Marietta Carter Narcisse / Suzanne Patterson / Danessa Myricks / DeShawn Hatcher / Sara Seidman Vance / Nakeah Fuller / Janice Tunnell / Denise Tunnell / Lauren Clark / Synthe Maria / Orlando Santiago / Roque Cozzette / James Vincent

JUST A THOUGHT!

Related blogs:

5 Reasons COLOR THEORY Matters in Makeup Artistry
Why *eyes 1st* Stunts The Growth of Your Artistry
Cosmetology School? Yea or Nay? - NAY!

As usual, thanks for stopping by. Your readership is greatly appreciated!

Sincerely,

Jennifer James | MUA
http://www.JenniferJamesBeauty.com
http://www.Twitter.com/JenJamesBeauty
http://www.Facebook.com/JenniferJamesBeautyBIZ

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