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I credit having two older sisters with my falling in love with EVERYTHING BEAUTY. Watching two fashionistas while growing up turned out to be a seduction of my interests. I was quite the tomboy until 8th grade  then it began. As a teen, I began to devour every beauty editorial in all of the top fashion magazines: Vogue©, Elle©, Essence©, Cosmopolitan©, Harpers Bazaar© and Seventeen. I could not get enough. I was ever-willing to spend my last $10 on an eyebrow pencil and two fashion rags. I would spend hours at the nearest store to browse the make-up lines and become familiar with every tool there was. I learned to sew at a very young age (Mommy made sure), so this was the time I started designing and sewing my own outfits to wear to school. So of course I had to have nails and eye shadow to match. If my blouse had black and white stripes or a checkered pattern, then so did my nails and eyes. Eventually becoming a NAIL TECHNICIAN & MAKE-UP ARTIST was a natural progression.

Thursday, December 30, 2010

THE CASE AGAINST B.I.G S.Q.U.A.R.E B.L.O.C.K EYEBROWS!!! (& other overdrawn monstrosities)

 Ok, here I go again. Constantly on a rant about brows. I LOVE EYEBROWS! They are the facial feature that have captured my heart - on men, women, boys & girls. I just love them! Although intended to be nature's protection for the eyes; serving as an awning of sorts to grab wayward debris from entering those peepers. How we have come to esteem them as such a thing of beauty? Maybe because of the way they frame our eyes, the beautiful windows to the soul...

Anywho...I believe my obsession was born out of the genetic card I happen to have been dealt. Those thick beautiful & full natural brows just don't run in my family. Being a beauty junkie since I was about 13 - I was primed to eventually become a Make-Up Artist; THAT IS HOW MY INTENSE LOVE AFFAIR WITH BROWS BEGAN!

Through my work, I am blessed with many opportunities to enhance, shape, sculpt, groom & create brow looks that run the gamut. Soft & pretty, striking high-fashion, faint & delicate, naturally refined...the list goes on & on! Having incorporated Make-Up Artistry Education into my repertoire, I have noticed a few buzz words/phrases that I always use in my descriptions of well done beautiful eyebrows.

Facial anatomy, symmetry, proportion, scale, balance...sometimes I feel like I'm beating a dead horse. Yet I keep it up; there is always someone who may get something out of what I keep saying over & over & over again. So if you find this boring, please turn away now!

Here I go!

The bad:

I see many brows EVERY DAY that I find to be criminal. Many done by the wearers themselves & LAWD HAVE MERCY - some people actually paid someone to make them look that way. UGH!!! Tragic. I created a few monstrosities on myself so you'll see what I mean:

ANGRY ANGULAR - Who came up w/this shape & that awful angle?...SCARY!

BETWEEN LOVE & HATE - Oh! A thin black line, REALLY??? REALLY???

EBONY & IVORY - I'm all for a nice brow highlight, but WHYYYYYYY!?

GRAMMATICALLY INCORRECT - If that's not a comma, I don't know what is!

MAGNETIC FIELD - These seem to be drawn...TO EACH OTHER! WAAAAAAY too close.
ROAD BLOCK - There they are, THE BIG SQUARE BLOCK BROW! Just stop! Too too much harshy mcharshness & that wretched square. I shudder...

ROTUNDA - Ronald McDonald is not a beauty icon. The victims of these always look, well... surprised. Sad. :-(

IN-VITRO - My my my, sperm-like shapes have no place in browdom.

WHAT EVER HAPPENED TO BABY JANE? - Too big, arch too high, OVERDRAWN, just too too much & makes one look too too CRAZY!

BROWAREXIC - Ok, shape is ok, but why so so so very thin. These have definitely missed some meals.

TOO TOO STRAIGHT - NO CHASER - Too much of this brow is parallel to the floor. Stop it please!
See all of the above in my Facebook album, Brow Styles I Despise!

The graph below is what I use to show bad proportion, scale & balance. Explained in detail in a previous blog HERE.

This graph is what I use to show the beauty of obedience to facial anatomy. Simple as A, B & C! Also explained in detail HERE.

Now, it 's only fair that I use myself, once again to exemplify what is wrong in the brow world & why it is just so important that brows do have scale, have balance, obey facial anatomy, have proportion & really have a somewhat seamless-ness about them - within the goal of achieving precision. So on the LEFT, Photoshop helped me to show why this blog's namesake - B.I.G S.Q.U.A.R.E B.L.O.C.K EYEBROWS should be banished from creation. Few, if any situations call for brows like this. After all CLOWNS are not style icons as I mentioned earlier & the beauty industry aesthetic is far from this & those atrocities above! On the RIGHT is my actual current Facebook & Twitter avatar; it shows how I really wear my brows most days.

See what I mean? A softer brow that fades faintly towards the bridge of the nose is so much more realistic, attractive & balanced. If you are a MUA & you do brows like the ones on the left, I hope I have offended you into reconsidering your technique & adjusting what you believe looks correct in the over-all scheme of brow things! :-)

The good: When working with brows, I always obey what I call the A B Cs of shaping which are shown here on a real live model. The premise is based upon consideration of the face as a whole; being mindful of every facial feature & their relation to brows. Eye spacing, the continuum between the brow & bridge of the nose, width of nose, width of lips...EVERY FACIAL FEATURE!!

My favorite technique for sculpting brows with color cosmetics is to enhance (& strengthen if sparse) brows with powder or eyeshadow in a hue that compliments the natural tones of the skin & the natural depth of the person's features. This would typically be a color that is slightly lighter than the hairs of their natural brow. I'll then go in with a SUPER SHARP brow pencil & draw VERY FINE hair-like strokes (same color as hairs of natural brow) in sparse areas to add dimension. I find powder alone can sometimes look flat & unrealistic. Pencil remedies that & lends to a more natural, real-looking mimic of the brow. Another method I often go to is using brown cream liner (with a very small, precise angle brush) to draw on super fine hair-like strokes that go in the same direction of hairs in that particular zone of the brow. For ultimate precision with this method, load brush with product, then pinch & shape with fingers.  Which ever method I decide to employ, I find it very important to make sure the finished brow flows flawlessly into that beautiful curve of shading near the bridge of the nose (See near A in diagram). THIS IS THE BEST WAY TO AVOID SQUARE BLOCK EYEBROWS because you're obeying facial anatomy.

The following pics show some of my make-up work. These are some of my fave brows I have done in the past:


In conclusion, to my colleagues - OUR JOB IS TO GIVE OUR CLIENTS THE BEST! We have a duty to bring a certain level of expertise based on someone trusting us with providing them the most beautiful cosmetic enhancement. I say we do a disservice to them if we skew the interpretation with BAD BROWS! I REST MY CASE!

Jennifer James, your friendly neighborhood

※ MAKEUP ARTIST [ARCH]-itect EyeBROWoPhile™ - Let me build on your beauty, I have the blue print.©

Related blogs:
Precision ✔   Symmetry ✔  Proportion, uh - not so much!
The Perfect Brow
If I Did Their Brows. (Facebook album)

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Thursday, December 16, 2010

★ SKYPEbeauty Sessions - Mary Kay, Avon & Amway Reps Specific


Thank you for your interest in my SKYPEbeauty sessions.

Having worked in the beauty industry for over 20 years, I decided to bring my experience to the education realm several years ago. Through this process, I discovered the over-whelming desire for other Make-Up Artists & Beauty Professionals like yourself to improve in aspects of Make-Up Artistry.

Along with classes, hands-on workshops & private lessons (Personal, Artist 2 Artist & Business 2 Business) I added my SKYPEbeauty sessions over a year ago to take advantage of the boom in global communications via the Internet. The convenience of the visual medium SKYPE is very conducive to this process because of its' simplicity, availability as free download & affordability. Everyone with a web cam can SKYPE!

I have developed customized SKYPEbeauty Programs specifically designed for businesswomen & businessmen who are Representatives of Mary Kay, Avon & Amway Cosmetics Companies. The sessions are catered to assist you in conveying Make-Up Artistry to your diverse customers/clients in a way that will guarantee increased revenues per sale, more effective client retention, increased credibility for you as a Beauty/Image Consultant - which will result in a more lucrative endeavor over-all. 

Your customized SKYPEbeauty Session :

• Detailed to work within your company's special guidelines
• Designed around your company's product selection & collections
• Focuses on up-selling through broader product knowledge
• Tips for engaging your demographic in depth through investigation
• Seamless development of relationship between skincare & makeup
• Personal artistry skills for branding your own image your way
• Specific ways to convey artistry to clients for more satisfaction

Jennifer James Beauty's SKYPEbeauty sessions:
75 minutes per customized session
Available 24 hours a day, 7 days a week
Multi-lingual capabilities to service global clients
$65.00 USD (payable through PayPal)

Having said all of that, what's the next step? The consultation!

We may begin consultation by you telling me a few things about yourself & where you would like to go within your company as a Beauty Professional. Be as detailed as you have time to: Experience, location, education, other interests, family situation, student status, etc. Send information to JenJamesBeauty@gmail.com.


Thank you for your interest & I hope to be hearing from you very soon.
Jennifer James | Make-Up Artist | SKYPE Name: JenJamesBeauty

*Jennifer James Beauty is in no way affiliated with any company mentioned in this post; the above endeavor is
completely independent of said companies and has not received any corporate sponsorship, compensation or endorsement thereof.

Free Download of latest version of SKYPE HERE!
Purchase SKYPEbeauty Session HERE!
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Friday, December 10, 2010

What should I do, for myself and clients, to prevent the eyes from watering and ruining false lashes? It seems like when my eyes water the outer corner NEVER drys up for hours. Even when I take a qtip and wipe. the lashes never stick. I use both Duo

Begin by dabbing away moisture with plain facial tissue. Apply an extremely thin pin-wide line of adhesive to lashline where you will attach strip as well as on the strip. Let dry about 30 seconds & begin lash application at outer corner working inward.

Be sure to not begin placement too far outside of the corner of the eye. Trim lash to customize. As eyes contnue to water, keep dabbing so that moisture does not disturb adhesive. Practice! Success is just down the road!

Jennifer James Beauty *WINKS*

Why are you being so shy? ASK! It's anonymous.

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I would like to thank you for answering my questions. I am a stay at home mother with MS and a freelancing mua on the side. I look forward to joining one of your classes sometime.

Thank you for the question! It is truly my pleasure! ANYTIME! I'll be praying for your health & strength...ITNOJESUS, AMEN!

Why are you being so shy? ASK! It's anonymous.

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What do you recommend browwise, for a person with eczema? The eczema thins my eyebrows. I've tried eyebrow pencils, but they look so fake, and I'm not a makeup person per se -- mascara, gloss and I'm done. Am I applying it wrong?

To avoid the fake/ overdrawn look: A freshly sharpened brow pencil really is the best option for you.

Make sure pencil is super sharp. Use soft wispy strokes in a slightly upward motion while following natural brow shape. (begin in the higher part of your natural arch to give lift) Wispy strokes with a sharp pencil allows you to add definition that mimics real brow hairs.

Avoid adding too much definition to the brow near the bridge of your nose. You want it to be softer there so that it looks somewhat natural. See diagram below for guidelines in enhancing brow with regard to facial anatomy - while using your natural brow as a guide.


Be patient, it takes practice. Try to find pics of a model or celebrity with similar brow shape as yours to see how theirs are done. This may help give you perspective.

Hope this helps!

Jennifer James Beauty

Why are you being so shy? ASK! It's anonymous.

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Everyone knows, and always says, to start off with a clean, exfoliated, and moisturized face. How do you do that with a client on location?? Or any client in general?

I used make-up remover clothes that have a texture to prep skin. The texture gives you the option for mild exfoliation as the cloth mildly cleanses & hydrates the skin.

Add moisturizer while skin is still damp, let that absorb for a few minutes then apply primer.
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I have seen work from other MUA, where the look went from dramatic to soft. This was done on the same person (bridal). How do you do that without ruining the face makeup?

Dramatic to soft can be accomplished cleanly by muting intensity w/ foundation that was used. Precise, careful softening of dramatic features of the look should be done w/ brushes and/or sponges that give you great control in handling details.

Dab foundation into area that is to be softened & where possible/necessary - swipe away some of the color/intensity. Continue by making sure foundation is still even all over (stippling w/ sponges like Sonia Kashuk or Beauty Blender for flawless results) & finish with loose powder, in a blending fashion to soften the look over-all.

Hope this helps! :-)

Why are you being so shy? ASK! It's anonymous.

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